Profile
“My strongest professional quality is my ability to build trust and long-term relationships, whether with clients, colleagues, or stakeholders”
Danny Ibrahim,
KeyRate Mortgage
Elma Li joined WRP Legal in February 2023 and has since developed a strong and growing practice across a broad range of intellectual property and technology matters. Her experience includes advising on trade marks, copyright, confidential information, privacy, Australian Consumer Law and a variety of technology‑related issues. Since joining the firm, she has quickly built a solid foundation in this dynamic area of law and is valued for her attention to detail and practical approach to legal problem‑solving.
Elma’s role involves drafting, reviewing and assisting with legal documents for a wide range of intellectual property and commercial transactions. She regularly supports senior practitioners on complex matters and manages a variety of tasks across multiple workstreams, contributing to the efficient progression of client matters and positive outcomes.
In addition to her legal practice, Elma is the founder of the podcast Law on Your Lounge, where she explores and explains complex legal concepts in a clear and accessible way for a broader audience.
Through this platform, she demonstrates a strong interest in legal education and communication beyond traditional legal settings.
Elma is committed to continuously refining her skills and expanding her expertise, with a focus on delivering high‑quality, thoughtful and client‑focused legal services.
Level 1/153 Flinders St., Adelaide, SA 5000
0478803749
eli@wrplegal.com.au
linkedin.com/company/wrp-legal
wrplegal.com.au
Elma Li
Associate WRP Legal
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Bio
Milestones
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made”
Danny Ibrahim,
KeyRate Mortgage
2024
2025
2021–2026
2023–2026
2026–Present
Highly commended Rising Star alumna at StudyAdelaide
2024
Recognised in Doyle’s Guide as one of the Leading Intellectual Property Law Firms – South Australia
2025
Associate at Kalus Kenny Intelex
2021–2026
Senior Associate at Level Playing Field Lawyers
2023–2026
Head of Litigation at Level Playing Field Lawyers
2026–Present
Milestones
As a founding member of WOW! (Women. Opportunity. Winning.), an employee resource group created for all women of Ryan Specialty, Phillips Topping has long championed for women in the industry.
“It’s very important to set an example and to not only inspire but mentor other females,” she adds.
In addition to her sharp marketing eye, the key to Phillips Topping’s success lies in her high-energy approach and positive attitude.
“As the leader of a team, it’s important to motivate and encourage your team members. People work very hard and do their best and it’s important to recognize these efforts. For my career overall, my attitude has been one of curiosity. The more you can learn, the better you’ll understand the business, and then the deeper your knowledge will become, making you a better team member.”
Chief underwriting officer of executive risk at Chubb
President of financial insurance solutions at Kemper
Chief underwriting officer at Axis Capital
CEO of global Insurance at Endurance
CEO of global Insurance at Sompo International
A significant part of his focus today is staying ahead of regulatory change while maintaining a seamless client experience. He tracks updates from regulators and lenders closely and works with his teams to adjust systems as needed.
“My approach to my role and my career has always been rooted in passion, focus, and a relentless pursuit of excellence,” he says. “I’ve never been driven solely by profit or business metrics. I believe in hiring great talent, trusting them, and pushing boundaries because innovation doesn’t come from playing it safe.”
His experience isn’t limited to Canada. Ibrahim has worked in the US and UAE, which shaped his global perspective and comfort with adapting to different markets. He thrives on risk, viewing setbacks as stepping stones to progress.
“I’ve always believed that if you love what you do, you’ll never settle, and that attitude has guided every decision I’ve made,” he adds.
That outlook continues to guide his work and reflects his broader goal of helping move the industry forward. Through his brokerage, lending company, and legal services, Ibrahim is focused on creating long-term value for his clients, his teams, and others working in the field.